9 Best PRM Tools For Businesses in 2023

Welcome to the constantly evolving world of PRM tools! If you’re a business owner or marketing professional, you know customer relationships are crucial to your success.

And while word-of-mouth and personal interactions are important, today’s digital age requires a more sophisticated approach to managing those relationships. That’s where PRM tools come in.

But with so many options on the market, it can be overwhelming to determine the best fit for your business. Don’t worry; we’ve got you covered.

This blog post will delve into the nine best PRM tools for businesses of all sizes and industries. From budget-friendly options to comprehensive all-in-ones, we’ve got a tool for every need and preference.

So, sit back, grab a coffee, and let’s dive into the top PRM tools for businesses.

What Are PRM Tools?

PRM, or Partner Relationship Management, tools are software solutions that help businesses manage and improve relationships with their partners and customers.

These tools can range from simple contact management systems to more comprehensive solutions that include features such as lead tracking, automating tasks, communication tools, and sales tracking.

PRM tools are handy for businesses that rely on a network of partners, such as distributors, resellers, or affiliates, to reach their target audience. By providing a central platform for communication and collaboration, PRM tools help businesses streamline their operations and build stronger relationships with their partners.

In addition to their use in managing partner relationships, PRM tools can also manage customer relationships, providing businesses with a single platform for tracking customer interactions, sales, and support inquiries.

What Are the Best PRM Tools?

Here are our nine top picks for the best PRM software tools you should consider using for your business.

1. Partnerstack.

PartnerStack is a game-changer for businesses looking to streamline their partnership management and accelerate growth. As the leading provider of PRM software, Partnerstack has helped some of the world’s biggest brands, including Coca-Cola, Ford, Samsung, and Adidas, build and nurture successful partnerships.

But what makes Partnerstack stand out from other PRM platforms? For starters, its cloud-based platform simplifies every step of the partnership journey, from onboarding to tracking performance and progress. This means that partners have a clear overview of their goals, progress, and areas for improvement, all in one easy-to-use platform.

But PartnerStack continues beyond tracking and reporting. It also provides partners with custom onboarding journeys, training, and resources to help them succeed in promoting your product or service.

Plus, with the ability to trace traffic and conversions back to specific partners, you can ensure that they are rewarded and incentivized for their efforts.

Key Features of PartnerStack:

• Marketplace: Create a central hub for your partners to access resources, training materials, and promotional assets to streamline the partnership process and makes it easier for partners to get the support they need to succeed.
• Customizable: Partnerstack is fully customizable to fit your business’s specific needs and goals. From custom onboarding journeys to tailored tracking and reporting, you can tailor Partnerstack to meet your unique requirements.
• Resource Center: The resource center is a library of training materials, guides, and other resources that partners can access to learn more about your product or service.
• Recruitment: Identify and recruit the best partners for your business by leveraging data and analytics. You can identify high-performing partners and build mutually beneficial relationships that drive growth.
• Tracking: See how your partners are performing and where there is room for improvement. This helps you identify any issues and adjust ensure your partners are successful.
• Adaptable platform: The platform is designed to adapt to your business’s changing needs and goals. As your business grows and evolves, you can quickly scale Partnerstack to meet your changing requirements.
• Automation: Streamline your partnership management process, saving you time and resources. From automated onboarding to automated tracking and reporting, Partnerstack helps you manage your partnerships more efficiently.

Pros:

• Easy partnership management
• Saves time and resources
• Great user experience
• Intuitive and easy to use
• Wide range of features
• Improves partner communication and collaboration

Pricing:

PartnerStack offers a variety of pricing plans depending on the number of applications and users.

• Contact PartnerStack to obtain current pricing.

2. Zift solutions PRM.

Zift Solutions offers a simply exceptional partner experience by helping businesses automate and align marketing, sales, and operational processes, boosting productivity and profitability for channel programs.

One of the standout features of Zift Solutions is their all-in-one solution, ZiftONE. This combines marketing, sales, and operations under one roof, making it easier to manage and track products and collaborate with teams and partners.

But that’s not all – Zift Solutions also offers advanced customization and an easy portal builder, allowing you to provide a truly personalized experience tailored to each partner. And with the ability to manage, locate, and sort your partners within Partner Explorer, it’s easier than ever to keep track of your partnerships.

Overall, Zift Solutions is a powerful PRM tool that helps businesses nurture and grow their partner relationships, driving engagement and success.

Key Features of Zift Solutions:

• Marketing material bank: This feature allows you to store and access various marketing materials, such as brochures, flyers, and videos, in one central location, making it easier for partners to access the resources they need to promote your business.
• Content management: Easily create, edit, and publish marketing materials and campaigns, ensuring that your partners access up-to-date and relevant content.
• Campaign execution: Create and execute campaigns across multiple channels, ensuring your message reaches a broad audience.
• Customizable page templates: Zift Solutions offers customizable page templates so that you can create a unique and personalized experience for each of your partners.
• Partner management: Identify, segment, and sort your partners, making it easier to manage all users within their organizations.
• Campaign and partner performance reports: Track the performance of both campaigns and partners, allowing you to identify areas for improvement and optimize your strategies.

Pros:

• Easy and influential marketing platform
• User-friendly
• Excellent support
• Group and user management
• Web syndication and microsite management

Pricing:

Contact Zift Solutions to obtain current pricing.

3. Impact partnership cloud.

Are you tired of managing partnerships the old-fashioned way? Impact Partnership Cloud is a revolutionary platform that streamlines the partnership process and accelerates growth for businesses of all sizes.

With Impact Partnership Cloud, you can manage and optimize all your enterprise’s partnerships through every stage of the life cycle. This includes finding the right partners, tracking partner performance, and quickly resolving any issues that may arise.

But that’s not all – Impact Partnership Cloud can handle any partnership agreement, making it easy to keep track of all the details involved and drive significant growth.

And with the ability to automate every part of the partnership process, including creating and managing partner profiles, tracking performance metrics, and resolving issues, you can save time and resources while ensuring that your partnerships are always running smoothly.

Key Features of Impact Partnership Cloud:

• Referral management: Track and manage referrals from your partners, ensuring that you can quickly follow up on leads and drive growth.
• Performance reports: Access detailed performance reports that help you track the success of your partnerships and identify areas for improvement.
• Partner rewarding program: Create and manage a rewards program for your partners, incentivizing them to promote your business and drive growth.
• Tracking & monitoring communications: Keep track of all interactions with partners, ensuring that you take advantage of every opportunity to nurture and grow your relationships.
• Protect monitor: Protect your brand and monitor your partners’ activity, ensuring that your partnerships align with your values and goals.
• Partner engagement: Build and maintain strong relationships with your partners, driving engagement and success.

Pros:

• Easy to use, even for businesses with no prior experience
• Cloud-based, so all your partnership data is stored in the cloud.
• Partnership process automation
• Easy to share data on product details, recent catalogs, and offers with your partners.

Pricing:

• Contact Impact to obtain current pricing.

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4. Salesforce PRM.

With Experience Cloud, Salesforce PRM helps sales teams manage their partners more effectively and boost partner relations and ROI.

But what sets Salesforce PRM apart from other PRM software? It provides a central place for partners to access information, resources, and support, making it easier for sales teams to track partner performance and manage partner relationships.

Plus, with four primary modules – Chatter, Service Cloud, Marketing Cloud, and Sales Cloud – you can access a wide range of tools and features to help you succeed.

One of the standout features of Salesforce PRM is its ability to recommend content to partners based on their interactions and activities. This helps you keep your partners informed of the latest information and resources, allowing them to act quickly to improve partner relationships.

Salesforce PRM’s ecosystem provides AI-generated personalized connections to help you connect with the right partners. And with the ability to deliver performance insights anywhere, on any device, you can stay on top of your partnerships no matter where you are.

Key Features of Salesforce PRM:

• Channel marketing automation: Create and execute marketing campaigns across multiple channels, ensuring your message reaches a broad audience.
• Workflow management: Streamline your workflow and manage tasks and projects more efficiently, saving you time and resources.
• Performance metrics: Salesforce PRM offers a range of performance metrics that help you track the success of your partnerships and identify areas for improvement.
• Compliance management: Ensure your partnerships align with your values and goals, protecting your brand.
• Collaboration tools: Salesforce PRM offers a range of collaboration tools, including Chatter, to help you stay connected with your partners and collaborate more effectively.

Pros:

• Salesforce is a widely used CRM system with robust features
• Business plans are customizable
• Track opportunities and receive alerts
• Lead sharing for sales teams
• Access to partner-specific information, including deal registration status, leads, and opportunities.

Pricing:

• Salesforce PRM is available for $25/member /month.

5. Crossbeam Partner Cloud.

Crossbeam Partner Cloud is a new way of managing partners with a category-defining platform that helps businesses build and nurture successful partnerships.

But Crossbeam Partner Cloud isn’t just about providing better tools for working with partners – it’s also about ensuring that your business grows, and so do your partners. That means giving them the proper training and support to take on more responsibility without risking their success or yours.

With Crossbeam, finding and connecting with the right companies in your partner ecosystem is easy. Just a few clicks, and you’re well on your way to building powerful new partnerships that will help you grow your business.

Once you’ve connected with a partner, you can start account mapping to get updates on overlapping customers, shared pipelines, and more. Plus, you can see how well your partners are doing to identify and capitalize on the most successful partnerships, so there’s no limit to how big your partner ecosystem can get.

You can also communicate and organize your efforts using Slack, Salesforce, and the tools you already use daily. This means you can keep working the way you always have while getting the benefits of a new, better way of managing partners.

Key Features Crossbeam Partner Cloud:

• Content management system: Easily create and manage content across your channels, including websites, social media, and email marketing.
• Partner onboarding: Streamline bringing new partners on board, from registration to quickly running them up and running.
• Reporting tools: Get a holistic view of your partner ecosystem, including account overlap, shared pipeline, etc.
• Salesforce integration: Keep your sales process tightly integrated with your partner management process.
• Easy Workflow: Automate the tasks and processes that keep your partnerships running smoothly.

Pros:

• Powerful content mapping features
• Fantastic PRM for deal acceleration
• More partner-influenced pipelines
• Dynamic account mapping with governance
• User-friendly platform

Pricing:

• Contact Crossbeam to obtain current pricing.

6. Magentrix.

If you’re looking for a comprehensive, cloud-based solution for automating your partner management processes, Look no further than Magentrix PRM. This Partner Management and Customer Success Portal is designed to provide a streamlined solution for managing your partners and driving success.

One of the standout features of Magentrix PRM is its customizable platform. You can tailor the look and feel of the portal to match your brand, ensuring a unified front across all partner communications.

With online reporting and analytics capabilities, you’ll have instant access to key performance indicators (KPIs) that will help you track and measure your success in real time.

But Magentrix PRM continues beyond tracking and reporting. It also offers a range of tools and features to help you streamline your processes and make it easier for partners to work with you. From faster onboarding and deal registration to real-time collaboration with channel managers, Magentrix PRM has it all.

Plus, you can control access to standard and custom files, document sharing, and eLearning with Magentrix to ensure that your partners have access to the resources they need to succeed.

Key Features of Magentrix:

• Branded channel partner portal: Create a branded channel partner portal that reflects your company’s image and branding to help you maintain a consistent look and feel across all communications with your partners.
• Partner leads and opportunities: Magentrix offers a complete suite of tools for managing partner leads and opportunities.
• Partner onboarding: With automated processes and wizards, you can get new partners up and running quickly and easily.
• Partner support: With these tools, you’ll be able to track and resolve partner issues rapidly and efficiently.
• File and document sharing: With these options, share the files and documents your partners need when they need them.

Pros:

• Marketplace to list and sell your products
• Content management
• Lead distribution and management

Pricing:

• Contact Magentrix for a free trial.

7. Partnerize.

Partnerize allows you to track and monitor partner performance, communication, and collaboration. This platform offers a range of features and resources to help businesses develop successful partnerships and drive growth.

One of the standout features of Partnerize PRM is its ability to automatically identify partners that are a good fit for your business. It analyzes data from social media, blogs, and other sources to help you identify high-performance partnerships ripe for growth and expansion.

But Partnerize PRM doesn’t just stop at identifying partners – it also offers a scalable and flexible tracking infrastructure to help you manage partnerships and keep track of partner performance, communication, and collaborations.

Plus, with access to training modules, best practices guides, and templates, you’ll have all the resources you need to communicate, collaborate, and drive success with your partners.

Key Features Partnerize:

• Channel marketing automation: Automates adding new partners and helps you keep track of their performance.
• Deal management: Helps manage and keep track of all the details associated with your partnerships.
• Partner onboarding: Sales reps can quickly get new partners up to speed on your products and services.
• Partner portal: Offers a central location for all your partner communications.
• Performance metrics: This enables you to track the progress of your partnerships and identify areas for improvement.

Pros:

• It lets you quickly find the information you need on partners, deals, and communications.
• 24/7 live support to give you help when you need it
• Integrates with your other business tools
• The ease of building resource pages makes it easy to create training modules, best practices guides, and templates
• Supports multiple languages

Pricing:

Partnerize PRM costs depend on the number of users and the features required.

• Contact Partnerize to obtain current pricing.

8. Impartner.

Impartner PRM helps businesses manage and optimize their partner relationships to increase revenue and drive growth.

It is the world’s first cloud-based Partner Relationship Management solution that delivers comprehensive capabilities to help you automate and manage all aspects of your partner ecosystem.

With Impartner PRM, you can reduce the time and cost of partner onboarding, improve partner communication and collaboration, and boost partner sales and marketing effectiveness.

Impartner’s simple, 3-step Velocity process helps onboard the solution in as few as 14 Days.

The process automates and accelerates the entire partner onboarding process, including configuring partner profiles, importing partner contact data, and setting up automated workflows.

Once Velocity is activated, partners can immediately log in and use the platform. Impartner also integrates seamlessly with any major CRM and third-party applications and legacy systems.

Key Features of Impartner:

• Sales enablement modules: Impartner PRM offers a comprehensive set of sales enablement modules to help organizations automate and manage all aspects of their partner-sales process.
• Partner profile management: You can easily create, manage, and update partner profiles, including contact information, company information, and product and service offerings.
• Lead routing and management: Partners can easily submit leads and automatically route them to the appropriate sales representative.
• Opportunity management: Create, track, and close opportunities with customers. Opportunities are linked to leads, and all related information is tracked in a single place.
• Sales forecasting and reporting: Track sales pipeline activity and forecast future sales.
• Partner marketing modules: Automate and manage all aspects of their partner marketing programs.
• Solutions marketplace: The solutions marketplace allows partners to easily find and purchase the products and services they need from a single location.

Pros:

• Multi-language support
• Advanced document management
• Social media presence.
• Automated partner tracking
• Channel intel

Pricing:

• Impartner platform pricing starters at $2000.

9. Allbound.

Looking for a straightforward and easy-to-use PRM platform to help you manage partner relationships? Allbound PRM might be the solution you’re looking for.

Allbound PRM is built with a focus on helping businesses do what they do best, offering a straightforward dashboard and reporting tool that makes it easy to manage your partner ecosystem. But it’s not just about simplicity – Allbound PRM also blends intuitive design with cutting-edge enhancements to meet the needs of any PRM program.

With Allbound PRM, you can easily manage your partners, including their contact information, activities, and commissions. Plus, the platform offers automated partner onboarding to get new partners up and running quickly and easily.

But that’s not all – Allbound PRM also allows partners to function within the system efficiently and independently without relying on someone else to do it for them. This means you can focus on driving growth and success while your partners are empowered to succeed independently.

Key Features of Allbound:

• Partner portal: Partners can manage their information and activities.
• Content library: Includes various materials partners can use to learn about the system and how to use it best.
• Partner onboarding: Offers automated partner onboarding to get new partners up and running quickly and easily.
• Channel insights: This allows businesses to see how their partners are performing.
• Deal registration: Allbound PRM offers a deal registration system to help companies to track and manage partner deals.

Pros:

• Offers a variety of features
• Integrates with a variety of other software systems
• Provides support for different channels
• Offers training modules for partners
• Gamification features help partners learn the system

Pricing:

Allbound has three quote-based pricing plans: Standard, Growth, and Premium.

• Contact Allbound PRM to obtain current pricing.

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Common features of PRM tools.

When looking for the bes PRM software, the most important thing to consider is what features are important to your business. Every business has different needs, so it is essential to find a tool with the features you need. Here are some of the crucial features to look for:

Ease of use

Ease of use refers to the software’s level of simplicity and user-friendliness. A tool that is easy to use will be more likely to be adopted and used consistently by your team, as it will not require extensive training or have a steep learning curve.

A user-friendly interface is an important aspect of ease of use. This means the layout and design of the tool should be intuitive and easy to navigate. Buttons and features should be clearly labelled and organized logically. The tool should also include clear instructions and guidance on using various features and performing tasks.

Flexibility

Flexibility refers to the software’s ability to adapt and change to meet the changing needs of your business.

One way a PRM tool can be flexible is through the ability to customize features and settings. This could include the ability to tailor the tool to specific roles or user groups or to adjust settings such as notification preferences.

Another aspect of flexibility is the ability to integrate with other software systems. This can be particularly useful if your business uses multiple tools to manage different aspects of customer relationships, such as a CRM system or marketing automation platform. A PRM tool that can integrate with these systems can streamline processes and keep all relevant information in one central location.

Reporting

Reporting is the software’s ability to provide data and analytics that allow you to track the tool’s performance and see how it benefits your business.

There are many different types of metrics that a PRM tool might include in its reporting capabilities. Some examples include the number of customer interactions, revenue generated through partnerships, the success of specific campaigns, or the performance of individual partners or affiliates.

Access to this information can help you understand how your PRM tool is being used and how effective it is at achieving your business goals. It can also provide valuable insights that can help you optimize and improve your tool use.

Scalability

Scalability is the software’s ability to grow and evolve as your business expands and customer relationships increase.

As your business grows, you may need to add more partners or affiliates to your program, or you may want to expand the number of products or services you offer. A scalable PRM tool will handle an expanding customer base and additional features as needed without becoming slow or cumbersome.

Scalability is particularly important for businesses anticipating significant growth in the near future or with a large customer base. A tool that is not scalable may become overwhelmed and unable to handle the increased workload, leading to poor performance and user experience.

Support

Support is an important feature to consider when choosing a PRM tool. It refers to the availability and quality of assistance the software company provides to help users troubleshoot issues, learn how to use the tool, and get the most out of the software.

Quality customer support is essential for any software tool, and PRM software is no exception. You should look for a platform that offers timely and helpful support through online resources such as a knowledge base or FAQs, phone support, or email assistance.

It is also a good idea to consider the level of support provided during the onboarding process. This can be particularly helpful for new users learning how to use the tool for the first time.

Price

Price is the cost of the software and any associated fees. When evaluating the price of different PRM platforms, it is important to consider the value that the tool will provide for your business. This can include the benefits of the specific features and capabilities offered and any cost savings or efficiency improvements that the tool may provide.

It is also a good idea to compare the price of different PRM platforms and determine which one offers the best value for your business. It may involve considering factors such as the overall cost of the tool, any additional fees or charges, and the terms of the pricing plan (such as whether it is a monthly or annual subscription).

Best PRM software: FAQs.

What is Partner Management software?

Partner Management software, also known as Partner Relationship Management (PRM) software, is a tool that helps companies manage and optimize their relationships with partners and affiliates. These partners can include resellers, distributors, referral partners, and third parties promoting and selling the company’s products or services.

PRM software provides a central platform for storing and organizing all of the information related to these partnerships, such as contact information, purchase history, communication history, and other relevant details. It can also include tools and features to help businesses recruit new partners, track performance, and automate tasks such as lead tracking and commission calculation.

What are the benefits of using PRM tools?

There are many benefits to using PRM tools for businesses, including the following:

• Improved customer relationships: By centralizing all of the information about your partners in one place, PRM software can help you better understand and serve your customers. You can track interactions and purchases, provide personalized support, and build stronger relationships with your partners.
• Better customer retention: You can improve customer retention and encourage repeat business by providing excellent support and service to your partners. PRM tools can help you identify and address any issues or concerns your partners may have, ensuring they remain satisfied and loyal.
• Increased sales: By streamlining the process of finding and working with partners, PRM tools can help you to increase your sales and grow your business. You can use the tool to identify new opportunities and track the performance of your partnerships to optimize your efforts.
• Time-saving automation: PRM tools can include automation features that help to streamline certain tasks, such as lead tracking and commission calculation. This can save you time and allow you to focus on more important tasks.

How much does a PRM tool cost?

The cost of PRM tools can vary depending on the provider, and the specific features and capabilities included. Many PRM software providers offer different pricing plans to suit the needs of different types of businesses.

For example, a provider might offer a basic edition starting at $99 per month and an enterprise edition starting at $499 per month. The enterprise edition might include additional features and support options, such as dedicated account management and custom integrations.

Some providers also offer a free trial period, allowing you to try the tool before committing to a subscription. It is a good idea to compare the costs and features of different PRM tools to determine which one offers the best value for your business.

Is there a free PRM tool?

There are a few free PRM tools available, such as Elioplus PRM. These tools may offer limited features and may not be suitable for businesses with more complex needs.

If you are looking for a more comprehensive PRM tool, you must pay for a subscription. However, as mentioned above, many providers offer different pricing plans to suit the needs and budgets of different businesses, so it is worth considering a range of tools.

Best PRM tools: Wrap up.

In conclusion, finding the right PRM tool for your business is essential for managing customer relationships and driving success. The nine options we’ve highlighted in this post are some of the best in the market, each offering unique features and capabilities to help you effectively manage your partnerships and affiliates.

Ultimately, the best PRM software for your business will depend on your specific needs and goals. Be sure to carefully consider the most important features, as well as the price and support options available.

With the right PRM tool in place, you’ll be well-equipped to build and manage successful customer relationships, driving growth and success for your business. Happy relationship management!