Looking for the best display advertising software? You’ve probably heard the saying, “you only have one chance to make a first impression.”
Well, that’s especially true when it comes to digital advertising. If your display ad doesn’t catch someone’s attention, they will likely not bother reading it.
So, how do you create an eye-catching ad? With the right software, of course!
Read on for our list of the best display advertising software options. You won’t be disappointed. The Best Display Adverting software can help you create marketing campaigns that are both creative and eye-catching.
There are many different display ad software to choose from, each with its unique features. This article compares some of today’s best. So, whether you’re looking for the most user-friendly software or the program with the most features, you’ll find it here.
What is the best Display Advertising software?
Here are our 9 top picks of the best digital advertising software you should consider for marketing campaigns.
1. Adroll.
If you’re an advertiser or marketer searching for the ultimate solution for creating stand-out campaigns! We’ve found the holy grail – AdRoll. This full-featured marketing automation software is a dream come true for SMEs and enterprises alike, making it easy to craft digital ads that grab attention and never let go.
But what really sets AdRoll apart from the competition? It’s machine learning engine, of course. This powerful tool makes a trillion daily decisions, allowing you to focus on the creative, strategic work that helps your business grow and thrive.
AdRoll’s ecommerce marketing platform is a game-changer for D2C brands looking to deliver personalized, cross-channel experiences that build lasting customer relationships.
In short, AdRoll is a one-stop shop for e-commerce brands looking to launch display ads, social media ads, and email campaigns that engage current customers, attract new ones and drive revenue.
Key features of AdRoll:
- Segmentation: Divide your customers and prospects into groups based on common characteristics, enabling you to deliver targeted and relevant messages.
- API: This software comes with an application programming interface that enables it to communicate with other software, such as ad servers, DSPs, and DMPs.
- Social Advertising: Create and manage Facebook, Instagram, and Twitter ads from a single platform.
- Dynamic Ad Creation: You can create dynamic product ads, static ads, and video ads using AdRoll, ensuring that your campaigns are both creative and effective.
- Cross Channel Management: Easily manage your advertising efforts across web, mobile, and social channels.
- Machine Learning: AdRoll’s machine learning engine optimizes your campaigns for maximum efficiency and performance.
- Drag and Drop Builder: The Drag and Drop Builder and Template Upload feature make creating visually appealing, compelling ads easy.
- AI-Driven Recommendations: The software includes an AI-driven product recommendation carousel that helps you showcase relevant products to your audience.
- Inventory: AdRoll provides inventories for major ad platforms such as web, Facebook, and Instagram, allowing you to reach your audience wherever they are.
- Template Library: Choose from a library of templates that you can use to find the perfect ad template for your campaign quickly.
Pricing:
- Starter: $0
- Growth: Starting at $19 per month
2. AdCreative.
Are you tired of creating banner creatives that just don’t cut it? Want to give your business an unfair advantage and drive-up conversion rates? Say hello to AdCreative, the platform that utilizes artificial intelligence to generate high-quality banner creatives to help you stand out from the competition.
AdCreative is a banner creative platform that boasts various features designed to help businesses create high-quality, unique ad campaigns that stand out from the competition.
But what sets AdCreative apart from other banner creative tools? Their machine learning model, of course. This advanced technology allows you to automate the creation of unique creatives, saving you time and resources.
And the best part? AdCreative’s AI-driven banner creatives drive up to 14x better conversion rates compared to those designed without any data-driven approach. Talk about a game-changer.
But that’s not all. AdCreative also offers a flexible pricing model that caters to businesses of all sizes. Whether you need one banner creative or 10,000, they’ve got a plan that’ll fit your needs.
Key Features of AdCreative:
- AI Ad Text Generator: Create engaging ad copy that grabs attention and drives conversions.
- Image Search Engine: The powerful image search engine makes it easy to find the perfect visuals to accompany your ad text.
- Platform Integrations: AdCreative integrates with popular ad platforms such as Google AdWords and Facebook Ads, providing a seamless experience for users.
- Bulk Editing: Allows you to edit campaigns in bulk, saving you time and effort.
- Creative Tools: Offers a variety of tools for creating and optimizing the creative components of your campaigns.
- Unlimited Generations: Generate thousands of visuals with just a few clicks, giving you plenty of options.
- Campaign Overview: Provides an overview of all media purchases and campaigns in a single interface, making tracking and managing your campaigns easy.
- Budget Management: You can set a daily or weekly campaign budget to ensure that you stay within your advertising budget.
Pricing:
- Starter: $29 per month.
- Premium: $59 per month.
- Ultimate: $99 per month.
- Scale-up: $149 per month.
3. Adalysis.
If you’re looking for a way to automate the math and suggestions for your Google Ads and Bing Ads campaigns, Adalysis is your software. This workflow suite makes it easy to get the most out of your advertising efforts, whether you’re an enterprise or a startup.
But what sets Adalysis apart from other PPC software? It’s a fully featured platform, of course. Adalysis provides end-to-end solutions specifically designed for web apps and a range of features to help you make the most of your campaigns.
From campaign segmentation and funnel analysis to test scheduling and statistical relevance analysis, Adalysis has it all. Plus, with its multivariate testing feature, you can experiment with different combinations of variables to find the winning formula for your campaigns.
In short, if you want an all-in-one solution that’ll boost your conversions and returns in a shorter time and for less spending, Adalysis is the software for you.
Key features of Adalysis:
- Campaign Segmentation: Track and analyze data for each campaign individually, helping you identify areas for improvement and optimize your campaigns for maximum performance.
- Multivariate Testing: Test different ad copy combinations, landing pages, and keywords to find the perfect combination for your campaign.
- Funnel Analysis: Understand where visitors are dropping off in your sales funnel, allowing you to make changes to improve conversion rates.
- Statistical Relevance Analysis: Determine which factors are most important for your campaigns, so you can focus on what’s working and make changes to improve performance.
- Test Scheduling: Schedule and track your tests, allowing you to monitor the performance of your campaigns over time.
Pricing:
- Adalysis plans start at $99 per month, and you can spend up to $50,000 a month.
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4. Celtra.
Are you a company looking to launch products, campaigns, and global toolkits while preserving your brand integrity and design consistency? Look no further than Celtra.
This digital advertising platform has earned the trust of some of the most creative companies in the world, including Adidas, Spotify, NBCU, Warner Media, Unilever, and Shopify.
What sets Celtra apart from other display advertising software? Their Creative Management Platform (CMP), of course. This powerful tool provides everything you need to create well-designed display, interactive, and video ad templates, with collaboration tools to support the ad design process and analytics to guide the creative process.
But that’s not all. Celtra’s Creative Automation solutions allow you to scale and transform your digital advertising content, build, and activate premium ad suites, and more.
Whether you’re an advertiser or a media company, Celtra has the tools to take your campaigns to the next level.
Key features of Celtra:
- Ad Templates: Celtra offers various templates for different ad types, including display, interactive, and video ads, making it easy to create professional-quality ads.
- Automated Ad Creation: This platform provides tools to save you time and effort in creating ads.
- Multi-Language Support: Produce ads in multiple languages, allowing you to reach a wider audience.
- Platform Integrations: Integrate with other platforms for ad distribution, helping you get your ads in front of more people.
- HTML5 Ad Creation: Create interactive and engaging ads using HTML5.
- Campaign Performance Alerts: Celtra alerts marketers to the performance of their campaigns, so you can see what’s working and what needs improvement.
- Scalability: Scaling is ideal for large organizations looking to reach more people with ads.
- Rich Media Mobile Ads: This platform supports rich media mobile ads that involve user interaction.
Pricing:
- Contact Celtra to obtain current pricing.
5. StackAdapt.
StackAdapt is the best display advertising software if you’re searching for a multi-channel programmatic advertising solution. This state-of-the-art platform uses cutting-edge machine learning technology to help users get the most out of their campaigns. It covers all the bases with solutions for native, video, connected TV, and audio ads.
But what sets StackAdapt apart from display ads platforms? Their focus on the three core pillars of programmatic advertising – planning, executing, and analyzing – ensures that users have everything they need to run successful campaigns.
And with six consecutive years of recognition as a high performer by G2, as well as spots on Ad Age’s Top 100 Software Products and Highest Satisfaction list for 2020 and 2021, it’s clear that StackAdapt is a top choice for digital marketers.
StackAdapt understands the business of agencies and the nature of advertising beyond just technology. The platform offers best-in-class training and support, a dedicated account team, and tailored implementation.
Key features of StackAdapt:
- Video Advertising: StackAdapt provides product functionality for video advertising, making creating and optimizing campaigns easy.
- Campaign Management: The platform’s interface makes it easy to keep track of all your media purchases and campaigns in one place.
- Automatic Optimization: Set metrics by which your campaigns are optimized, ensuring that you get the most out of your advertising spend.
- Ad Quality: This display ad platform is free from bots and spam websites, so ad reach and performance are not inflated.
- Creative Tools: Create and optimize creative components of campaigns, making it easy to create high-quality campaigns.
- Retargeting: Show previous impressions ads for your site across the web, helping you increase conversion rates.
- Mobile Optimization: The platform’s mobile optimization features make managing campaigns and ads on mobile devices easy.
Pricing:
- Contact StackAdapt to obtain current pricing.
6. Basis.
Basis is a programmatic marketing platform that offers a range of features to help users plan, buy, analyze, and streamline their digital media campaigns. This powerful platform allows you to plan, buy, analyze, and streamline your best-performing digital media campaigns, covering everything from programmatic and direct buys to search and social placements.
But what sets Basis apart is its ability to streamline your digital business operations.
With increased complexity and endless logins becoming the norm, Basis offers a breath of fresh air with its easy-to-use interface and automation tools that increase cost savings and streamline workflows.
Basis’ robust business intelligence, integrations with top search and social platforms, and the ability to manage all your programmatic, search, social, and site direct media in one place, you can run your entire digital business on top of Basis.
Key features of Basis:
- Automated Campaign Optimization: Set specific metrics and optimize campaigns to ensure that they meet your desired goals, making it easier to achieve success.
- Bulk Inventory Upload: Upload all your campaign inventory simultaneously rather than doing it piece by piece.
- Frequency Capping: Basis lets you limit how often consumers see your ad, so you can ensure that you’re not over-saturating your audience.
- Mobile App Targeting: Target mobile app users with ads placed directly in the apps, helping you reach a wider audience.
- Demographic and Behavioral Targeting: Target audiences based on their demographics and behavior variables so you can reach the right people with your message.
- DSP: Place ads across multiple mediums, including display, video, audio, and mobile.
- Custom Reporting: Create custom reports to cater to specific metrics and key performance indicators so that you can track the performance of your campaigns.
- Performance Metrics: Get report metrics such as daily impressions, unique daily listeners reached, and the daily number of clicks so you can see how your campaigns perform.
Pricing:
- Contact Basis to obtain current pricing.
7. The Trade Desk.
Are you an ad buyer looking for a way to create, manage, optimize, and measure your advertising campaigns? Look no further than The Trade Desk, the industry’s fastest-growing demand-side platform (DSP).
Trusted by top brands and agencies worldwide, this cloud-based display advertising platform makes it easy to reach your target audience with ease and transparency.
But what sets The Trade Desk apart is its advanced technology, which enables advertisers to evaluate over 13 million impressions and quadrillions of permutations across the open internet every second.
And with goals-based buying, you can set multiple key performance indicators (KPIs) and optimize your campaigns in-flight with transparency into performance.
But The Trade Desk continues. Its robust data marketplace allows advertisers to inform and measure their ad campaigns against online and offline data sources. It is a valuable tool for modern marketers looking to grow their brands through data-driven decisions.
Key features of The Trade Desk:
- Campaign Management: Easily track campaigns and performance data in a single interface.
- Reputable Websites: The Trade Desk ensures that ads are placed on reputable websites that won’t damage brand image or reputation.
- Frequency Capping: Set a limit on how often a consumer sees their ad with The Trade Desk’s frequency capping feature.
- Targeting Capabilities: Target desired audiences based on demographics and behavior variables.
- Mobile Targeting: Mobile targeting feature allows you to track consumers on their mobile devices, where cookies do not apply.
- DSP: The platform’s DSP (demand-side platform) learns from the previous ad buys and optimizes bidding to increase ROI (return on investment).
- Customization: Administrators can customize The Trade Desk to accommodate their unique process, including the ability to create custom object views, fields, rules, and calculations.
- API Marketing Partner: The Trade Desk has official API marketing partner status with at least three closed ecosystems (e.g., Amazon, Facebook, Google) to provide access to advertising inventory unavailable through open publisher networks and exchanges.
Pricing:
- Contact The Trade Desk to obtain current pricing.
8. Perpetua.
Perpetua is a powerful advertising platform to grow your eCommerce business through advertising. This powerful software offers growth optimization and reporting technology to help you make data-driven decisions about your advertising campaigns. Plus, it’s easy to use and provides excellent customer support.
One thing that separates Perpetua is its integration with top platforms like Amazon, Walmart, Instacart, and Google Ads. This ensures that brands can achieve full-funnel engagement and maximum visibility.
And with Perpetua’s all-in-one platform, it’s easy for businesses to get up and run their campaigns quickly and efficiently.
Perpetua also offers Conversion Tracking and Bid Management tools to help businesses track their progress and ROI.
Key features of Perpetua:
- Targeting: Target specific audiences based on demographics and behavior variables, ensuring that you get the most out of your advertising campaigns and effectively reach your desired audience.
- Custom Reporting: Create reports tailored to specific metrics and key performance indicators, making tracking your progress and ROI easy.
- Integration: Perpetua offers APIs for integration with third-party marketplaces, allowing businesses to manage multiple stores on these platforms effectively.
- Data Analysis: The platform provides data for campaigns, products, keywords, and teams to help users understand performance across websites and identify which suppliers are active.
- Personalized Ads: Serve personalized ads based on consumers’ online shopping and browsing behavior, helping you increase engagement and conversions
Pricing:
- Starter: $250 per month.
- Growth: $550 per month.
- Pro: $550 per month.
- Enterprise: Get a quote.
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What Is Display Advertising Software?
Display advertising software is a type of software that helps businesses create, manage, and optimize display ads for display on websites or other online platforms.
Display ads are visual ads that appear on websites and are typically served through an ad network or exchange. They can take various forms, including banner ads, video ads, and native ads, and are typically used to promote products or services, generate leads, or drive traffic to a website.
Display advertising software typically includes tools for creating and designing ads, targeting specific audiences, managing ad campaigns, analyzing ad performance, and optimizing ad delivery.
It can be used by businesses of all sizes and integrated with other marketing platforms or tools, such as social media advertising or email marketing software.
How To Choose the Best Display Advertising Software.
When choosing a display advertising software, there are many factors you need to consider, namely:
Ad format support
It’s important to consider the types of display ads the software supports. Does it support banner ads, video ads, native ads, or above? Ensure the software you choose supports the ad formats most relevant to your business and marketing goals.
Integration with other marketing tools
Suppose you’re using other marketing platforms or tools, such as social media advertising or email marketing software.
In that case, choosing a display advertising software that seamlessly integrates with these tools is important. This will allow you to manage all your marketing efforts from a single platform and streamline your workflows.
Ease of use
Consider the user experience when choosing display advertising software. Look for software that is intuitive and easy to use, with a user-friendly interface and clear documentation. This will make it easier for you and your team to use the software effectively and get the most out of your campaigns.
Integration with other marketing tools
If you’re using other marketing platforms or tools, such as social media advertising or email marketing software, it’s important to choose a display advertising software that seamlessly integrates with these tools. This will allow you to manage all your marketing efforts from a single platform and streamline your workflows.
Targeting capabilities
Look for software that offers advanced targeting options, such as targeting specific demographics, interests, or behaviors. This will allow you to reach the right audience with your ads and increase the chances of conversion.
Analytics and Reporting
Make sure the software you choose offers robust analytics and reporting capabilities. This will allow you to track the performance of your display ads and optimize your campaigns for better results.
Best display adverting software: FAQs.
What are display advertising platforms?
Display advertising platforms are software tools that help businesses create and manage digital ads.
These platforms offer a wide range of features, including creating and managing ad campaigns, tracking performance, and optimizing ads for maximum impact.
What software is used in advertising?
A wide range of software is used in advertising, from simple tools like Google Ads to more complex platforms like Adobe Advertising Cloud.
The best tool for your business depends on your specific needs and objectives.
What is display advertising best for?
Display advertising can be used for various purposes, from branding to lead generation.
The best display advertising method depends on your specific goals and objectives.
Display advertising: Wrap up.
Eye-catching ads are crucial for businesses of all sizes.
The right advertising Software can help you create stunning displays that capture attention and convert browsers into buyers.
As you consider which software is best for your business, keep your business-specific needs and what you hope to achieve with display advertising.
With the right toolset, you can create eye-catching ads that are effective at driving conversions and increasing ROI.
Have you tried using these software programs to create your display ads? What was your experience?
Let us know in the comments below.
