Fontish believes recommendations should be useful because they are genuinely useful—not because someone paid for a link.
To keep our commercial relationships transparent, this Affiliate Disclosure explains how Fontish may use affiliate links, referral relationships, sponsorships, and other forms of commercial compensation across fontish.com.
1. What Is an Affiliate Link?
Some links on Fontish may be affiliate links.
An affiliate link is a link containing tracking information that allows a merchant, marketplace, software provider, affiliate network, or other partner to identify that a visitor was referred by Fontish.
If you click an affiliate link and make a qualifying purchase or complete another qualifying action, Fontish may receive a commission or other compensation.
Unless clearly stated otherwise, using an affiliate link does not increase the price you pay.
2. Why Fontish Uses Affiliate Links
Fontish provides typography education, font reviews, pairing recommendations, guides, tools, and other resources.
Operating and improving these resources takes time and money. Affiliate partnerships are one way Fontish may generate revenue to support the website and continue developing useful content and tools.
However, monetization does not change the basic standard behind our recommendations:
A product, font source, tool, service, or resource should earn its place in Fontish content by being useful to the reader.
We do not want affiliate opportunities to turn useful typography advice into a shopping list.
3. Our Editorial Independence
Affiliate relationships do not determine our editorial opinions.
We aim to evaluate fonts, tools, services, resources, and products according to their relevance and usefulness to the subject being discussed.
An affiliate program does not guarantee:
- a positive review;
- inclusion in an article;
- a higher ranking;
- a recommendation over a better alternative;
- favorable comparison results; or
- protection from criticism.
Similarly, the absence of an affiliate relationship does not prevent us from recommending a useful product or service.
Where we believe a free, non-affiliate, open-source, or otherwise better option is more appropriate, we may recommend it instead.
4. Affiliate Disclosures on Individual Pages
This Affiliate Disclosure provides general information about Fontish's affiliate practices, but we do not rely on this page alone.
Where a page contains affiliate recommendations or links and disclosure is required, Fontish will endeavor to provide a clear and conspicuous disclosure reasonably close to the relevant content or links.
For example, a disclosure may state:
“Disclosure: Fontish may earn a commission if you purchase through links on this page, at no additional cost to you.”
The exact wording or placement may vary depending on the format and context, but the purpose remains the same: readers should be able to understand when Fontish may financially benefit from a recommendation.
5. What Affiliate Compensation Means
Affiliate compensation may take different forms.
Depending on the relevant program, Fontish may receive:
- a percentage of a qualifying sale;
- a fixed commission;
- a referral fee;
- a bounty for a qualifying signup or action; or
- another form of affiliate compensation.
Commission structures are determined by the relevant affiliate program and may change without notice.
The amount Fontish may earn does not necessarily correspond to the quality, value, or ranking of a product or service.
6. Affiliate Tracking
Affiliate links may contain tracking parameters or cause the relevant merchant, affiliate network, or service provider to use cookies or similar technologies.
These technologies may be used to determine:
- that you arrived through Fontish;
- whether you completed a qualifying purchase or action;
- whether Fontish should receive attribution for the referral; and
- related reporting or fraud-prevention information.
The operation and duration of affiliate tracking technologies vary between providers.
More information about cookies and tracking technologies used on or in connection with Fontish is available in our Cookie Policy and Privacy Policy.
7. Prices, Offers, and Availability
We may mention prices, discounts, promotions, free trials, availability, features, or other commercial information when discussing third-party products or services.
Such information can change.
A price, promotion, feature, license, or offer mentioned on Fontish may therefore no longer be available when you visit the third-party website.
The information displayed by the merchant or service provider at the time of your transaction controls your purchase.
You should verify important pricing, licensing, subscription, renewal, cancellation, and other terms directly with the provider before purchasing.
8. Font and Licensing Recommendations
Fontish frequently discusses fonts, font sources, marketplaces, software, and typography-related services.
An affiliate relationship does not grant Fontish ownership of, or licensing authority over, third-party fonts or products.
If Fontish links to a font, marketplace, foundry, software provider, or other service through an affiliate relationship, you remain responsible for reviewing the applicable license and purchase terms before using the relevant product.
Fontish's summaries or recommendations do not replace the official license agreement provided by the rights holder, distributor, or seller.
9. Third-Party Products and Services
When you purchase or use a product or service through an affiliate link, your transaction is generally with the third-party merchant or provider—not Fontish.
Unless explicitly stated otherwise, Fontish is not the seller and does not control the third party's:
- pricing;
- billing;
- fulfillment;
- subscriptions;
- refunds;
- warranties;
- licensing;
- customer service;
- privacy practices;
- security;
- product availability; or
- contractual terms.
Questions or disputes concerning a third-party purchase should normally be directed to the relevant seller or service provider.
10. Free Products and Review Access
Fontish may occasionally receive free access, trial access, review copies, products, services, discounts, or other benefits from companies whose offerings we discuss.
Where such a relationship could reasonably affect how readers evaluate our recommendation, we will endeavor to disclose it clearly.
Receiving something for free does not guarantee favorable coverage.
11. Sponsored Content
Affiliate relationships and sponsorships are not necessarily the same thing.
A company may compensate Fontish specifically to create, feature, or publish content. Where content is sponsored or otherwise created as part of a material paid relationship, we will endeavor to identify that relationship clearly.
Sponsored content does not automatically mean every statement within it is dictated by the sponsor.
Where appropriate, Fontish will distinguish sponsored relationships from ordinary editorial and affiliate content.
12. Advertising
Fontish may also generate revenue through display advertising or other advertising arrangements.
Advertising is separate from ordinary affiliate commissions.
The presence of an advertisement does not necessarily constitute an endorsement of the advertiser, its products, or its services by Fontish.
Information about advertising-related data practices and technologies is available in our Privacy Policy and Cookie Policy.
13. No Guarantee of Results
A recommendation on Fontish does not guarantee that a product, service, font, tool, or resource will be suitable for every user or project.
Your requirements may differ depending on factors such as your:
- project;
- budget;
- design goals;
- technical environment;
- licensing requirements;
- business needs; and
- personal preferences.
You are responsible for evaluating whether a third-party product or service is appropriate for you before purchasing or using it.
14. Our Commitment to Readers
Fontish's long-term value depends on reader trust.
Our approach to affiliate monetization is therefore simple:
Useful recommendation first. Commercial opportunity second.
We aim to:
- disclose material commercial relationships clearly;
- keep affiliate relationships from controlling editorial conclusions;
- recommend products and services based on genuine relevance;
- avoid presenting affiliate relationships as independent endorsements;
- distinguish advertising or sponsorships where appropriate; and
- correct disclosures when we identify a meaningful omission.
Affiliate revenue helps support Fontish, but it should not make the site less useful.
15. Changes to This Affiliate Disclosure
Fontish's commercial relationships may change as we join, leave, or modify affiliate programs and other monetization arrangements.
We may update this Affiliate Disclosure to reflect those changes or changes in applicable requirements.
When we make changes, we will update the “Last updated” date at the top of this page.
16. Contact Us
If you have questions about an affiliate relationship, recommendation, sponsorship, or this Affiliate Disclosure, contact us at:
Fontish
Website: fontish.com
Email: contact@fontish.com
You can also review our Privacy Policy, Cookie Policy, and Terms and Conditions for additional information about the operation of Fontish.